Course

Brainstorming & Idea Generation

In this foundational course, you’ll learn how to generate, clarify, and refine your business idea to set yourself up for success. We’ll guide you through key steps to help you build a strong concept and ensure it resonates with your target audience.

From Passion to Profitable Idea: Find your Business Idea in 20 Days

MODULE

1

Defining Your Core Concept

15
Lessons
26
Videos
15
Practice / Use Cases / Templates 

Discover and articulate the fundamental idea behind your solobusiness. Explore your passions, skills, and market opportunities to develop a unique business concept. Learn to refine your idea through feedback and research, culminating in a clear mission statement that guides your entrepreneurial journey.

Harness the power of creative thinking to elevate your solopreneur venture. Master a variety of brainstorming techniques, from the innovative "How Might We?" method to reverse brainstorming and rapid ideation. Learn to visualize and expand your ideas through mind mapping, transforming abstract concepts into actionable business strategies. This module equips you with the tools to generate breakthrough ideas, overcome mental blocks, and approach challenges from fresh perspectives, setting the stage for innovation in your business.

Dive deep into the minds of your potential customers. This module equips you with essential tools and techniques to create a comprehensive picture of your target market, ensuring your solopreneur venture addresses real needs and desires.

Put your refined business concept to the test. This module introduces you to essential validation techniques, helping you confirm that your idea solves real problems and has market potential.

1. Identifying Your Core Idea
arrow

This module guides you through the crucial first steps of transforming your entrepreneurial vision into a viable business opportunity

Discover techniques to align your passions and skills with market opportunities
Learn how to gather and utilize feedback to refine your business concept
Develop critical thinking skills to evaluate and improve your ideas
Explore methods for staying informed about industry trends and innovations
Master the art of networking to expand your entrepreneurial perspectives
2. Crafting a Mission Statement
arrow

Learn to create a concise, powerful mission statement that captures your solobusiness's purpose. Discover the key elements of effective mission statements, draft and refine your own, and bring it to life visually. This module will help you articulate your business's core values and goals, guiding your future decisions and inspiring your audience.

Understand the crucial role of a mission statement in guiding your business
Learn the key elements that make up an effective mission statement
Develop skills to draft, refine, and test your mission statement
Discover how to align your mission with your target audience's needs
Learn to integrate your mission statement into your overall business strategy
arrow

arrow

arrow

arrow

MODULE

2

Unlocking Creativity

9
Lessons
21
Videos
11
Practice / Use Cases / Templates

Discover and articulate the fundamental idea behind your solobusiness. Explore your passions, skills, and market opportunities to develop a unique business concept. Learn to refine your idea through feedback and research, culminating in a clear mission statement that guides your entrepreneurial journey.

Harness the power of creative thinking to elevate your solopreneur venture. Master a variety of brainstorming techniques, from the innovative "How Might We?" method to reverse brainstorming and rapid ideation. Learn to visualize and expand your ideas through mind mapping, transforming abstract concepts into actionable business strategies. This module equips you with the tools to generate breakthrough ideas, overcome mental blocks, and approach challenges from fresh perspectives, setting the stage for innovation in your business.

Dive deep into the minds of your potential customers. This module equips you with essential tools and techniques to create a comprehensive picture of your target market, ensuring your solopreneur venture addresses real needs and desires.

Put your refined business concept to the test. This module introduces you to essential validation techniques, helping you confirm that your idea solves real problems and has market potential.

1. Brainstorming Techniques
arrow

Prepare to unleash your creative potential! We'll explore various brainstorming methods that will help you generate innovative solutions and overcome mental blocks.

Master various brainstorming methods, including "How Might We?" and SCAMPER
Learn to overcome mental blocks and foster a creative mindset
Develop skills to generate a high volume of ideas quickly
Understand how to evaluate and prioritize your ideas effectively
Learn to apply the SICFAM method to assess your business concepts
2. Mind Mapping
arrow

Visualize your ideas like never before! This section introduces you to the power of mind mapping, a technique that will help you organize thoughts and uncover hidden connections.

Understand the principles and benefits of mind mapping for business ideation
Learn to create comprehensive mind maps for your business concept
Master advanced mind mapping techniques to enhance creativity and connections
Develop skills to transform your mind maps into actionable business plans
Learn to use mind mapping for ongoing business strategy and problem-solving
arrow

Understand the principles and benefits of mind mapping for business ideation
Learn to create comprehensive mind maps for your business concept
Master advanced mind mapping techniques to enhance creativity and connections
Develop skills to transform your mind maps into actionable business plans
Learn to use mind mapping for ongoing business strategy and problem-solving
arrow

Understand the principles and benefits of mind mapping for business ideation
Learn to create comprehensive mind maps for your business concept
Master advanced mind mapping techniques to enhance creativity and connections
Develop skills to transform your mind maps into actionable business plans
Learn to use mind mapping for ongoing business strategy and problem-solving
arrow

Understand the principles and benefits of mind mapping for business ideation
Learn to create comprehensive mind maps for your business concept
Master advanced mind mapping techniques to enhance creativity and connections
Develop skills to transform your mind maps into actionable business plans
Learn to use mind mapping for ongoing business strategy and problem-solving
icon
arrow

Understand the principles and benefits of mind mapping for business ideation
Learn to create comprehensive mind maps for your business concept
Master advanced mind mapping techniques to enhance creativity and connections
Develop skills to transform your mind maps into actionable business plans
Learn to use mind mapping for ongoing business strategy and problem-solving

MODULE

3

Understanding Your Audience

10
Lessons
15
Videos
9
Practice / Use Cases / Templates

Discover and articulate the fundamental idea behind your solobusiness. Explore your passions, skills, and market opportunities to develop a unique business concept. Learn to refine your idea through feedback and research, culminating in a clear mission statement that guides your entrepreneurial journey.

Harness the power of creative thinking to elevate your solopreneur venture. Master a variety of brainstorming techniques, from the innovative "How Might We?" method to reverse brainstorming and rapid ideation. Learn to visualize and expand your ideas through mind mapping, transforming abstract concepts into actionable business strategies. This module equips you with the tools to generate breakthrough ideas, overcome mental blocks, and approach challenges from fresh perspectives, setting the stage for innovation in your business.

Dive deep into the minds of your potential customers. This module equips you with essential tools and techniques to create a comprehensive picture of your target market, ensuring your solopreneur venture addresses real needs and desires.

Put your refined business concept to the test. This module introduces you to essential validation techniques, helping you confirm that your idea solves real problems and has market potential.

1. Creating Personas
arrow

Get ready to breathe life into your target audience! We'll guide you through the process of creating detailed customer personas that will inform every aspect of your business strategy.

Learn to develop detailed customer personas based on research and insights
Understand how to use personas to refine your business idea and strategy
Develop skills to validate and iterate your personas with real customer feedback
Learn to apply persona insights to improve your product or service offering
Understand how to use personas for effective marketing and communication
2. Understanding Customer Value
arrow

What makes your customers tick? In this part, we'll delve into the concept of customer value, helping you align your offering with what truly matters to your audience.

Learn to identify and differentiate between customer needs and wants
Develop skills to map customer pain points and gains effectively
Understand how to use the Value Proposition Canvas for customer analysis
Learn to align your business offering with genuine customer value
Prepare for developing a compelling Unique Value Proposition (UVP)
arrow

Learn to identify and differentiate between customer needs and wants
Develop skills to map customer pain points and gains effectively
Understand how to use the Value Proposition Canvas for customer analysis
Learn to align your business offering with genuine customer value
Prepare for developing a compelling Unique Value Proposition (UVP)
arrow

Learn to identify and differentiate between customer needs and wants
Develop skills to map customer pain points and gains effectively
Understand how to use the Value Proposition Canvas for customer analysis
Learn to align your business offering with genuine customer value
Prepare for developing a compelling Unique Value Proposition (UVP)
icon
arrow

Learn to identify and differentiate between customer needs and wants
Develop skills to map customer pain points and gains effectively
Understand how to use the Value Proposition Canvas for customer analysis
Learn to align your business offering with genuine customer value
Prepare for developing a compelling Unique Value Proposition (UVP)
icon
arrow

Learn to identify and differentiate between customer needs and wants
Develop skills to map customer pain points and gains effectively
Understand how to use the Value Proposition Canvas for customer analysis
Learn to align your business offering with genuine customer value
Prepare for developing a compelling Unique Value Proposition (UVP)

MODULE

4

Initial Idea Validation

7
Lessons
13
Videos
10
Practice / Use Cases / Templates

Discover and articulate the fundamental idea behind your solobusiness. Explore your passions, skills, and market opportunities to develop a unique business concept. Learn to refine your idea through feedback and research, culminating in a clear mission statement that guides your entrepreneurial journey.

Harness the power of creative thinking to elevate your solopreneur venture. Master a variety of brainstorming techniques, from the innovative "How Might We?" method to reverse brainstorming and rapid ideation. Learn to visualize and expand your ideas through mind mapping, transforming abstract concepts into actionable business strategies. This module equips you with the tools to generate breakthrough ideas, overcome mental blocks, and approach challenges from fresh perspectives, setting the stage for innovation in your business.

Dive deep into the minds of your potential customers. This module equips you with essential tools and techniques to create a comprehensive picture of your target market, ensuring your solopreneur venture addresses real needs and desires.

Put your refined business concept to the test. This module introduces you to essential validation techniques, helping you confirm that your idea solves real problems and has market potential.

1. Problem Validation
arrow

Is your idea solving a real problem? Here, we'll equip you with tools to validate your business concept and ensure it addresses genuine market needs.

Understand the critical importance of validating your business problem
Learn to apply the SICFAM method for comprehensive idea evaluation
Develop skills to gather and analyze initial customer feedback
Learn to craft effective questions for problem validation surveys
Understand how to interpret validation results to refine your concept
2. Solution Feasibility
arrow

Can you deliver on your promises? This final section will help you assess your capabilities and resources, ensuring your solution is not just desirable, but also feasible.

Learn to assess your personal capabilities and resources realistically
Develop skills to conduct a preliminary market analysis
Understand how to evaluate your potential unique value proposition
Learn techniques for iterating and improving your initial business concept
Prepare your idea for more in-depth validation in future stages of development
arrow

Learn to assess your personal capabilities and resources realistically
Develop skills to conduct a preliminary market analysis
Understand how to evaluate your potential unique value proposition
Learn techniques for iterating and improving your initial business concept
Prepare your idea for more in-depth validation in future stages of development
arrow

Learn to assess your personal capabilities and resources realistically
Develop skills to conduct a preliminary market analysis
Understand how to evaluate your potential unique value proposition
Learn techniques for iterating and improving your initial business concept
Prepare your idea for more in-depth validation in future stages of development
arrow

Learn to assess your personal capabilities and resources realistically
Develop skills to conduct a preliminary market analysis
Understand how to evaluate your potential unique value proposition
Learn techniques for iterating and improving your initial business concept
Prepare your idea for more in-depth validation in future stages of development
icon
arrow

Learn to assess your personal capabilities and resources realistically
Develop skills to conduct a preliminary market analysis
Understand how to evaluate your potential unique value proposition
Learn techniques for iterating and improving your initial business concept
Prepare your idea for more in-depth validation in future stages of development
No items found.
0
Lessons
Videos
Practice / Use Cases / Templates

Discover and articulate the fundamental idea behind your solobusiness. Explore your passions, skills, and market opportunities to develop a unique business concept. Learn to refine your idea through feedback and research, culminating in a clear mission statement that guides your entrepreneurial journey.

Harness the power of creative thinking to elevate your solopreneur venture. Master a variety of brainstorming techniques, from the innovative "How Might We?" method to reverse brainstorming and rapid ideation. Learn to visualize and expand your ideas through mind mapping, transforming abstract concepts into actionable business strategies. This module equips you with the tools to generate breakthrough ideas, overcome mental blocks, and approach challenges from fresh perspectives, setting the stage for innovation in your business.

Dive deep into the minds of your potential customers. This module equips you with essential tools and techniques to create a comprehensive picture of your target market, ensuring your solopreneur venture addresses real needs and desires.

Put your refined business concept to the test. This module introduces you to essential validation techniques, helping you confirm that your idea solves real problems and has market potential.

No items found.
No items found.
Lessons
Videos
Practice / Use Cases / Templates

Discover and articulate the fundamental idea behind your solobusiness. Explore your passions, skills, and market opportunities to develop a unique business concept. Learn to refine your idea through feedback and research, culminating in a clear mission statement that guides your entrepreneurial journey.

Harness the power of creative thinking to elevate your solopreneur venture. Master a variety of brainstorming techniques, from the innovative "How Might We?" method to reverse brainstorming and rapid ideation. Learn to visualize and expand your ideas through mind mapping, transforming abstract concepts into actionable business strategies. This module equips you with the tools to generate breakthrough ideas, overcome mental blocks, and approach challenges from fresh perspectives, setting the stage for innovation in your business.

Dive deep into the minds of your potential customers. This module equips you with essential tools and techniques to create a comprehensive picture of your target market, ensuring your solopreneur venture addresses real needs and desires.

Put your refined business concept to the test. This module introduces you to essential validation techniques, helping you confirm that your idea solves real problems and has market potential.

No items found.
Man with headphones on computer in dark room

Coming Soon

Brainstorming & Idea Generation

No items found.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.