Course

Finding Your Product-Market Fit (PMF)

Unlock the holy grail of startup success - Product-Market Fit! This course will guide you through the exhilarating journey of validating your product in real market conditions. You'll master the art of gathering and interpreting user feedback, iterating your product with laser precision, and pivoting when necessary.

Finding Product-Market Fit: Align Your Offering with Customer Needs

MODULE

1

Gathering Customer Feedback

7
Lessons
8
Videos
2
Practice / Use Cases / Templates 

Let data be your north star! This final module will teach you how to create robust feedback systems and leverage behavioral analytics to drive informed product decisions.

Measure your way to success! This module will teach you how to track and interpret the critical metrics that signal product-market fit, helping you make informed decisions about your product's future.

Turn curiosity into commitment! This module will teach you how to optimize every aspect of your product to maximize conversions, from first click to loyal customer.

Transform feedback into features! This module will teach you how to analyze user behavior, implement rapid improvements, and know when it's time for a bold pivot. You'll learn to evolve your product with the agility of a startup unicorn.

Tune into the voice of your customers! This module will equip you with powerful techniques to extract valuable insights from your users, helping you understand their needs, desires, and pain points like never before.

1. Conducting User Interviews
arrow

Become a master of user psychology! Learn how to conduct in-depth interviews with early adopters that reveal game-changing insights about your product's perception and value. You'll uncover the hidden gems of feedback that can catapult your product to success.

Techniques for in-depth interviews with early adopters
Analyzing qualitative insights on product perception and value
Prepare an interview guide for your product
2. Surveys and Questionnaires
arrow

Cast a wider net for feedback! Discover the art of designing surveys that capture broad audience insights without overwhelming your users. You'll learn to craft questions that zero in on satisfaction, needs, and usability, providing a goldmine of data to fuel your product development.

Designing effective surveys for broader audience feedback
Focusing on satisfaction, needs, and usability
Create a survey for your target audience
3. Net Promoter Score (NPS)
arrow

Gauge your product's true impact! Master the implementation and interpretation of the Net Promoter Score, a powerful metric that reveals how likely your users are to recommend your product. You'll learn to turn these insights into actionable improvements that boost user loyalty.

Understanding and implementing NPS
Interpreting NPS results for product improvement
Set up an NPS measurement system for your product
arrow

arrow

arrow

MODULE

2

Product Iteration and Pivoting

11
Lessons
7
Videos
2
Practice / Use Cases / Templates

Let data be your north star! This final module will teach you how to create robust feedback systems and leverage behavioral analytics to drive informed product decisions.

Measure your way to success! This module will teach you how to track and interpret the critical metrics that signal product-market fit, helping you make informed decisions about your product's future.

Turn curiosity into commitment! This module will teach you how to optimize every aspect of your product to maximize conversions, from first click to loyal customer.

Transform feedback into features! This module will teach you how to analyze user behavior, implement rapid improvements, and know when it's time for a bold pivot. You'll learn to evolve your product with the agility of a startup unicorn.

Tune into the voice of your customers! This module will equip you with powerful techniques to extract valuable insights from your users, helping you understand their needs, desires, and pain points like never before.

1. Analyzing User Behavior
arrow

Become a user behavior detective! Discover tools and techniques for tracking how users interact with your product, uncovering patterns, friction points, and fan-favorite features. You'll gain x-ray vision into your user experience, identifying opportunities for improvement with pinpoint accuracy.

Tools and techniques for tracking user interactions
Identifying patterns, friction points, and popular features
Set up user behavior tracking for your product
2. Iterative Improvements
arrow

Master the art of rapid evolution! Learn how to implement lightning-fast iteration cycles based on user feedback, prioritizing improvements that pack the biggest punch. You'll turn your product development into a finely-tuned machine, constantly adapting to user needs.

Implementing rapid iteration cycles based on user feedback
Prioritizing and implementing product improvements
Create an iteration plan based on gathered feedback
3. Pivoting Strategies
arrow

Develop startup superpowers! Learn to recognize when it's time for a dramatic change in your product or business model, and master techniques for pivoting successfully. You'll gain the confidence to make bold moves that can save your startup from stagnation and propel it towards product-market fit.

Implementing rapid iteration cycles based on user feedback
Prioritizing and implementing product improvements
Create an iteration plan based on gathered feedback
arrow

Implementing rapid iteration cycles based on user feedback
Prioritizing and implementing product improvements
Create an iteration plan based on gathered feedback
arrow

Implementing rapid iteration cycles based on user feedback
Prioritizing and implementing product improvements
Create an iteration plan based on gathered feedback
icon
arrow

Implementing rapid iteration cycles based on user feedback
Prioritizing and implementing product improvements
Create an iteration plan based on gathered feedback

MODULE

3

Optimizing Conversions

10
Lessons
10
Videos
6
Practice / Use Cases / Templates

Let data be your north star! This final module will teach you how to create robust feedback systems and leverage behavioral analytics to drive informed product decisions.

Measure your way to success! This module will teach you how to track and interpret the critical metrics that signal product-market fit, helping you make informed decisions about your product's future.

Turn curiosity into commitment! This module will teach you how to optimize every aspect of your product to maximize conversions, from first click to loyal customer.

Transform feedback into features! This module will teach you how to analyze user behavior, implement rapid improvements, and know when it's time for a bold pivot. You'll learn to evolve your product with the agility of a startup unicorn.

Tune into the voice of your customers! This module will equip you with powerful techniques to extract valuable insights from your users, helping you understand their needs, desires, and pain points like never before.

1. A/B Testing Fundamentals
arrow

Harness the power of scientific product development! Learn to design and conduct A/B tests that reveal which features truly resonate with your users. You'll make data-driven decisions that optimize your product for maximum impact.

Designing and conducting A/B tests for product features
Analyzing A/B test results for product optimization
Plan an A/B test for a key feature of your product
2. Onboarding Optimization
arrow

Create a red carpet experience for new users! Master the art of crafting onboarding processes that wow users from the start, reducing churn and boosting retention. You'll learn to guide users effortlessly through their first interactions, setting the stage for long-term engagement.

Improving user onboarding processes
Reducing churn and increasing retention through better onboarding
Create an optimized onboarding flow for your product
3. Funnel Analysis
arrow

Plug the leaks in your conversion pipeline! Learn to review and optimize your sales or user acquisition funnel, identifying and addressing drop-off points with surgical precision. You'll transform your funnel into a smooth slide that effortlessly guides users towards conversion.

Improving user onboarding processes
Reducing churn and increasing retention through better onboarding
Create an optimized onboarding flow for your product
arrow

Improving user onboarding processes
Reducing churn and increasing retention through better onboarding
Create an optimized onboarding flow for your product
icon
arrow

Improving user onboarding processes
Reducing churn and increasing retention through better onboarding
Create an optimized onboarding flow for your product
icon
arrow

Improving user onboarding processes
Reducing churn and increasing retention through better onboarding
Create an optimized onboarding flow for your product

MODULE

4

Tracking Key Metrics for PMF

8
Lessons
6
Videos
4
Practice / Use Cases / Templates

Let data be your north star! This final module will teach you how to create robust feedback systems and leverage behavioral analytics to drive informed product decisions.

Measure your way to success! This module will teach you how to track and interpret the critical metrics that signal product-market fit, helping you make informed decisions about your product's future.

Turn curiosity into commitment! This module will teach you how to optimize every aspect of your product to maximize conversions, from first click to loyal customer.

Transform feedback into features! This module will teach you how to analyze user behavior, implement rapid improvements, and know when it's time for a bold pivot. You'll learn to evolve your product with the agility of a startup unicorn.

Tune into the voice of your customers! This module will equip you with powerful techniques to extract valuable insights from your users, helping you understand their needs, desires, and pain points like never before.

1. Retention and Churn Metrics
arrow

Keep users coming back for more! Learn to measure and interpret customer retention rates, understanding the factors that drive churn and how to combat them. You'll develop strategies to create a sticky product that users can't bear to leave.

Measuring and interpreting customer retention rates
Understanding and reducing churn
Set up a system to track retention and churn for your product
2. Customer Acquisition Cost (CAC) and Lifetime Value (LTV)
arrow

Master the economics of growth! Discover how to calculate and optimize your Customer Acquisition Cost while estimating and improving customer Lifetime Value. You'll learn to balance these crucial metrics, ensuring sustainable, profitable growth for your product.

Calculating and optimizing CAC
Estimating and improving customer LTV
Calculate your product's CAC and LTV
arrow

Calculating and optimizing CAC
Estimating and improving customer LTV
Calculate your product's CAC and LTV
arrow

Calculating and optimizing CAC
Estimating and improving customer LTV
Calculate your product's CAC and LTV
arrow

Calculating and optimizing CAC
Estimating and improving customer LTV
Calculate your product's CAC and LTV
icon
arrow

Calculating and optimizing CAC
Estimating and improving customer LTV
Calculate your product's CAC and LTV

MODULE

5

Using Data to Drive Decisions

9
Lessons
7
Videos
5
Practice / Use Cases / Templates

Let data be your north star! This final module will teach you how to create robust feedback systems and leverage behavioral analytics to drive informed product decisions.

Measure your way to success! This module will teach you how to track and interpret the critical metrics that signal product-market fit, helping you make informed decisions about your product's future.

Turn curiosity into commitment! This module will teach you how to optimize every aspect of your product to maximize conversions, from first click to loyal customer.

Transform feedback into features! This module will teach you how to analyze user behavior, implement rapid improvements, and know when it's time for a bold pivot. You'll learn to evolve your product with the agility of a startup unicorn.

Tune into the voice of your customers! This module will equip you with powerful techniques to extract valuable insights from your users, helping you understand their needs, desires, and pain points like never before.

1. Implementing Customer Feedback Loops
arrow

Create a continuous improvement engine! Learn to design structured feedback systems that keep you constantly in tune with your users' evolving needs. You'll master the art of incorporating user input into your product development cycles, ensuring your product stays ahead of the curve.

Creating structured feedback systems
Incorporating user input into product development cycles
Design a feedback loop for your product
2. Behavioral Analytics
arrow

Gain superhuman insight into user behavior! Discover how to use advanced analytics tools to uncover deep insights about how users interact with your product. You'll learn to identify areas for improvement based on real usage data, continuously refining your product for optimal performance.

Using analytics tools for user behavior insights
Identifying areas for product improvement based on usage data
Implement behavioral analytics for your product
arrow

Using analytics tools for user behavior insights
Identifying areas for product improvement based on usage data
Implement behavioral analytics for your product
arrow

Using analytics tools for user behavior insights
Identifying areas for product improvement based on usage data
Implement behavioral analytics for your product
arrow

Using analytics tools for user behavior insights
Identifying areas for product improvement based on usage data
Implement behavioral analytics for your product
icon
arrow

Using analytics tools for user behavior insights
Identifying areas for product improvement based on usage data
Implement behavioral analytics for your product
No items found.
Lessons
Videos
Practice / Use Cases / Templates

Let data be your north star! This final module will teach you how to create robust feedback systems and leverage behavioral analytics to drive informed product decisions.

Measure your way to success! This module will teach you how to track and interpret the critical metrics that signal product-market fit, helping you make informed decisions about your product's future.

Turn curiosity into commitment! This module will teach you how to optimize every aspect of your product to maximize conversions, from first click to loyal customer.

Transform feedback into features! This module will teach you how to analyze user behavior, implement rapid improvements, and know when it's time for a bold pivot. You'll learn to evolve your product with the agility of a startup unicorn.

Tune into the voice of your customers! This module will equip you with powerful techniques to extract valuable insights from your users, helping you understand their needs, desires, and pain points like never before.

No items found.
Man with headphones on computer in dark room

Coming Soon

Finding Your Product-Market Fit (PMF)

Unlock the secret to creating a product that truly resonates with your target audience. Our upcoming course on Finding Product-Market Fit will guide you through the process of validating your product in real-world conditions, gathering actionable feedback, and iterating with precision. Whether you're refining an existing product or launching something new, this course will help you align your offering with market needs and achieve sustainable growth.


Conduct interviews, surveys, and NPS measurements to uncover valuable insights from your users.
Implement rapid improvement cycles and learn when and how to pivot effectively.
Refine onboarding processes, A/B test features, and optimize your funnel for maximum retention.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.